Health Care Market Strategy: From Planning to Action
Autores: Steven G. Hillestad, Eric N. Berkowitz
Sinopse: Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model – called the strategy/action match – from which you will learn how to determine exactly which tactics to employ in a variety of settings.
In this new edition, you’ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations.
Health Care Information Systems: A Practical Approach for Health Care Management
Autores: Karen A. Wager, Frances W. Lee, John P. Glaser
Sinopse: This most widely used textbook in the field has been thoroughly revised and updated to reflect changes in the health care industry and the renewed focus on health care information technology initiatives. Two new chapters cover Federal efforts to enhance quality of patient care through the use of health care information technology and strategy considerations. Additionally, reflecting the increased focus on global health, the book features an international perspective on health care information technology. Case studies of organizations experiencing management-related information system challenges have been updated and several new cases have been added. These reality-based cases are designed to stimulate discussion among students and enable them to apply concepts in the book to real-life scenarios. The book’s companion Web site features lecture slides, a test bank, and other materials to enhance students’ understanding.
Financial Management of Health Care Organizations: An Introduction to Fundamental Tools, Concepts and Applications
Autores: William N. Zelman, Michael J. McCue, Noah D. Glick, Marci S. Thomas
Sinopse: This new Fourth Edition of Financial Management of Health Care Organizations, offers an introduction
to the most-used tools and techniques of health care financial management, including health care accounting
and financial statements; managing cash, billings and collections; making major capital investments; determining
cost and using cost information in decision-making; budgeting and performance measurement; and pricing.